Click here for the digital execution, which won Cannes Gold and a D&AD Pencil.
I'm pleased to see that the 'cycle' idea, which I originated, is ongoing today and the follow-up executions have won several awards for other creatives.
The 'Hunting' film, at the bottom, was a separate campaign that was designed to cause a PR shitstorm. It did. The CEO of Barnardo's did over 100 media interview off the back of it, including on Britain's biggest breakfast TV show.