'Cops' won the Cannes Grand Prix for print, and was the most-awarded print ad worldwide in 2004. I've read somewhere that it is the most-awarded print ad of all time.
'King Kong' won a Cannes Gold and a D&AD Pencil; it was the 3rd most-awarded print ad worldwide in 2005.
Click here for the digital execution, which won a Cannes Gold Lion and a D&AD Pencil.
The 'cycle' idea, which I originated, ran for several years, and won tons of awards.
The 'Hunting' film, at the bottom, was a separate campaign that was designed to cause a PR shitstorm. And that's exactly what happened. The CEO of Barnardo's did over 100 media interviews off the back of it, including an appearance on Britain's biggest breakfast TV show.
Wonderfully innovative idea from my time at Naked for Art Series Hotels. If no one is checking into your room, you don't have to check out. Won a Silver at Cannes, and Gold at the Spikes.
Skoda has been in Australia for several years, but its marketing had failed to establish any character around the brand - with the result that its profile was negligible. I led the pitch that won this account for DDB Sydney in 2015, establishing a quirky tone of voice that has at last given the brand a personality.
Particuarly proud of this because I not only had the idea but sold it in and produced it too. The bus won a Bronze at Cannes.
Nominated for two Pencils at D&AD. Great account to work on at BBH, London.
Multi-award-winning, long-running campaign across multiple media, via DDB London.
I creative directed the Vodafone account while at BBH. There are so many things I could put up from that time, but I'll restrict it to two - an ad featuring Lewis Hamilton and Jenson Button which touted Vodafone's VIP booking service, and the launch ad for Vodafone Freebees, their Pay As You Go service. This big platform idea saw Vodafone-using bees appear on TV, posters, radio... everywhere.
When I first arrived in Australia, I creative-directed the McDonald's account at DDB Sydney – a hot-seat formerly occupied by several greats, including Matt Eastwood… and Ted Horton!
How do you launch a TV channel that wants to attract grown-up viewers (35-55s), but in a way that doesn't seem dull?
'Adult entertainment' was a big platform idea that worked across everything from TV ads to T-shirts.
My first book was published in May 2010 and was a bestseller... if you only count advertising books, that is.
It's called 'How To Make It As An Advertising Creative'. The publisher commissioned it after seeing a series of tips I was writing for young creatives on my blog, Scamp.
I do love training young creatives. I've also taught at Miami Ad School, and gave the opening lecture at Award School three years in a row.
My second book, 100 Ideas That Changed Advertising, came out in January 2015.
It forms part of a series by the same publisher, which includes 100 Ideas That Changed Art, 100 Ideas That Changed Fashion, etc.
In 2015, I set up social media agency Hungry Beast, winning clients as diverse as fintech start-ups, digital ad agencies, data companies, and wine brands, providing social media strategy and content. At our peak, we reached 4 staffers.
Running my own business was a great experience, especially in the rapidly-changing world of social media.
I was asked by Australia's leading trade magazine Mumbrella to write a regular column on social media, and have become an in-demand speaker at conferences on the topic.
On the right, one of a series of content pieces I created to promote a social media analytics company. It was deemed interesting enough to be published in the Sydney Morning Herald, AFR, The Age etc.
Below that, a story about a rebrand for a mobile/digital agency. We gave it a new name, AFK, that sums up where the world is heading - 'away from keyboard.'
More examples of Hungry Beast's work can be found at the company's website.
As Creative Director at BuzzFeed Sydney, I’ve had sooooo much fun creating branded videos, memes and all other types of content for brands as varied as Samsung, American Express, LEGO and 20th Century Fox.