'Cops' won the Cannes Grand Prix for print, and was the most-awarded print ad worldwide in 2004. I've read somewhere that it is the most-awarded print ad of all time.
'King Kong' won a Cannes Gold and a D&AD Pencil; it was the 3rd most-awarded print ad worldwide in 2005.
A new tone of voice for Skoda Australia.
Click here for the digital execution, which won Cannes Gold and a D&AD Pencil.
I'm pleased to see that the 'cycle' idea, which I originated, is ongoing today and the follow-up executions have won several awards for other creatives.
Nominated for two Pencils at D&AD.
Multi-award-winning campaign, great client, loved working on it.
I creative directed the Vodafone account while at BBH. There are so many things I could put up from that time, but I'll restrict it to three - an ad called 'Duel' which launched picture messaging, an ad featuring Lewis Hamilton and Jenson Button which touted Vodafone's VIP booking service, and the launch of Vodafone Freebees, their Pay As You Go service, which saw Vodafone-using bees appear on TV, posters, radio...everywhere.
When I first arrived in Australia, I creative-directed the McDonald's account at DDB Sydney, a hot-seat formerly occupied by several greats, including Matt Eastwood (now worldwide CCO of JWT)... and Ted Horton!
Wonderfully innovative idea from the whole team at Naked for Melbourne's Art Series Hotels. If no one is checking into your room, you don't have to check out. Won a Silver at Cannes, and Gold at the Spikes.
Particuarly proud of this because I not only had the idea but sold it in and produced it too. The bus won a Bronze at Cannes.
I creative directed this account at BBH. Often fast-turnaround, always lots of fun.
The insight for the FA Cup campaign was that it's the only competition that pits professional footballers against part-timers who also have real jobs. The endline was actually the proposition on the brief. When I saw it, I wanted to kiss the planner. But that would have been inappropriate in a work context.
How do you launch a TV channel that wants to attract grown-up viewers (35-55s), but in a way that doesn't seem dull?
Fun car, fun ads. Photography was by Dave Stewart.
Nothing is more effective in the UK than an ad that refers to the weather...
This campaign ran all across Europe. Even in Greece, despite the local client's objection that red-haired females were associated with witchcraft.
Made by The Glue Society / Will O'Rourke.
There's nothing like going to a meeting with the client and feeling your ankle being licked under the table.